fold
Welcome to the
A micro marketing agency that helps eco-friendly and outdoor brands grow a presence online, with impact.
07419 117 009
@meldoesmarketing
mel@fold27.com
Helping small businesses stand out and sell more, with soul.
Our mission is to make marketing more human.
By applying ethical strategies and storytelling we help you create genuine connection online and nurture the curious into customers.
What we do
We help innovative and ethical SME’s grow organically on social media and make a bigger impact in the world.
If you’re stretched too thin, with no one person looking after your socials, you’re likely leaving money on the table.
But there’s a LOT of conflicting advice out there. Generic tricks, hacks or psychological strategies are samey and sometimes downright slimy.
We don’t believe in scarcity marketing, scare-tactics or bullying people into buying.
We believe in creating genuine connection, solving problems and creating community - for the long term.
Because good businesses deserve great results, without sacrificing their soul.
How we can help
UGC/Video
Content Creation
Social Media Management
Strategic Support
Email Marketing
Done-for-you video content that attracts and engages new customers. Organic and paid, for TikTok, Insta and more. Take your content to the next level.
Stop worrying about what, when and why. Think caption writing, scheduling, community management, content creation on time every month.
Overwhelmed by all the advice from digital Gurus and yet not seeing results? Let’s create a bespoke strategy that works for you.
From lead magnets and sales funnels, to campaign creation and automations, we nurture and convert your audience into customers.
5+ million views on
TikTok
422,674 views on
Youtube
180% increase in revenue via email
UGC Portfolio
Portfolio
Results
- 5.1 million views on TikTok
- 422,674 views on Youtube
- 49,710 Insta reach
- 12,062 Facebook reach
- 180% increase in email revenue
- 5 brand partnerships
- 787.2k impressions on Pinterest
Retained by global, sustainable, e-commerce brand Jungle Culture to lead and deliver their entire omni-channel marketing strategy. Including all email marketing, content creation and social media management across TikTok, Instagram, Facebook, Youtube and Pinterest. Represented the face of the brand, delivered on partnerships and launched affiliate marketing scheme.
Lastly, I want to say that having you on the team has been one of the best decisions we've made. Your positivity, dedication, and genuine care for the business shine through every day. I'm glad you love working for JC.
- Founder Chris Chalk
Oh, hello
👋🏻
Hello I’m Mel
A data-driven creator who specialises in helping sustainable and outdoor brands sell out, without selling out.
As a trained coach and ex-founder I have spent a decade working with startups and excel at supporting lean and fast-moving businesses as they establish and scale their presence online.
I specialise in
- social media marketing
- content creation
- growth and optimisation.
Alongside my team we help you leverage engagement for real ROI, so you can rest assured that your customers loves your business as much as you do.
Retained for three years by startup coaching business The Ask, as freelance Head of Growth. I deliver strategic support, email marketing, blog management, operations and growth projects. From building websites and sales funnels, to delivering comms for a global events I’ve helped to take this business from four to six figures in 2 years; adding 50k to their bottom line in the last 12 months alone.
Portfolio
Mel has been nothing but an asset to The Ask for the past two years, like a swiss army knife of skills across marketing, ops, sales and growth she's helped to establish The Ask's digital presence in so many ways. From email list growth, product marketing, blog support to supporting 1k+ digital events and series she can do it all and is always a pleasure to collaborate with on the big picture thinking side, too!
- Founder Ellen Donnelly
Approached by an independent startup The Seaweed People, to build an overarching marketing strategy for social media and email. I designed an in-person workshop and in-depth strategy document to kickstart the team’s launch into the online retail space. Focusing on high-quality media, storytelling and targeted audience segmentation, the team managed to grow their account and gain high-quality and engaged followers.
“We wanted to thank you for the session on Friday and for this email full of great ideas. It's super helpful and we both really appreciate that you are willing to share your expertise with us.!”
Co-founder Léna
Thanks so much, Mel.
We really appreciate the hard work that you've put into this whole campaign. The content that you've produced captured the essence of Couch to £5k exactly. We're so proud to share it. You'll be first on our list for any content we need in the future!!
- Stephanie Lake The Times
Contracted by The Times Money Mentor to storyboard, script, film and edit x6 videos to support their six week Couch to 5k challenge on Instagram.
The first video had x10 the amount of clicks as normal and I have exceeded expectations across the project.
Say hello...
mel@fold27.com
07419 117 009
@meldoesmarketing
